IP Targeting

COOKIELESS DIGITAL MARKETING

“IP Targeting took the place of  our traditional direct mail strategy. We delivered a message with a banner ad right to our audience.”

“Being able to prove actual ROI was a huge differentiator for us, compared to our other marketing tools.”

HOW IT WORKS

Our IP Targeting solution does not use cookies, which is revolutionary in digital marketing.  This patent-pending solution discovers IP addresses that correspond with physical mailing addresses.  These IP addresses are then precisely targeted with digital ads.

This type of targeting is beneficial for colleges and universities because it can digitally pinpoint prospective students and parents throughout every step of the admissions and enrollment cycle.

  • Qualify prospective students – e.g., online surveys/questionnaires to prioritize based on level of interest, academic credentials, financial aid sensitivity, etc.
  • Encourage attendance at admissions events (e.g., open house programs, college fairs, school visits, etc.)
  • Encourage interested students to apply
  • Remind applicants to complete their applications
  • Remind financial aid applicants to complete financial aid documentation (e.g., FAFSA & CSS Profile)
  • Encourage admitted students to attend yield events, connect with current students & faculty, etc. (i.e., encourage admitted students to enroll)
  • Retain enrolled students from point of enrollment to point of matriculation

CONDUCT & ANALYZE A CAMPAIGN IN 3 EASY STEPS:

  1. You provide a list of names, addresses and zip codes, and we run it through our IP mapping system and provide the successfully matched IP addresses (typically around 50% of your list size)
  2. Serve display or video banner ads online, using the modem/router/IP address as the entry point
  3. When completed, the Match-Back Analysis will prove your ROI by illustrating how many students who received the targeted ads ultimately took action (enrolled, applied, registered for event, etc.).

CASE STUDIES

TSG-Case Study, University Admissions

TSG-Case Study, NPO Fundraiser

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