COOKIELESS DIGITAL MARKETING

“IP Targeting took the place of  our traditional direct mail strategy. We delivered a message with a banner ad right to our audience.”

“Being able to prove actual ROI was a huge differentiator for us, compared to our other marketing tools.”

HOW IT WORKS

Our IP Targeting solution does not use cookies, which is revolutionary in digital marketing.  This patent-pending solution discovers IP addresses that correspond with physical mailing addresses.  These IP addresses are then precisely targeted with digital ads.

This type of targeting is beneficial for colleges and universities because it can digitally pinpoint prospective students and parents throughout every step of the admissions and enrollment cycle.

• Qualify prospective students – e.g., online surveys/questionnaires to prioritize based on level of interest, academic credentials, financial aid sensitivity, etc.
• Encourage attendance at admissions events (e.g., open house programs, college fairs, school visits, etc.)
• Encourage interested students to apply
• Remind applicants to complete their applications
• Remind financial aid applicants to complete financial aid documentation (e.g., FAFSA & CSS Profile)
• Encourage admitted students to attend yield events, connect with current students & faculty, etc. (i.e., encourage admitted students to enroll)
• Retain enrolled students from point of enrollment to point of matriculation